124 courses. 24+ expert instructors. A community of makers who will cheer you on from your first skein to your hundredth. This is the fiber arts education you have been looking for.
Picture this: you sit down at your loom on a Saturday morning, sunlight warming the room, a cup of tea beside you. The yarn you dyed last month glides through your fingers as you weave a pattern you designed yourself. You are not guessing anymore. You know exactly what you are doing, and it feels wonderful.
You bought yarn you were excited about. You found a pattern online. Thirty minutes in, something went wrong and you could not figure out what. The video skipped a step. The pattern assumed you already knew a technique you have never tried. You frogged the whole thing and put it in a basket where it still sits.
Or maybe you have been knitting for years, and you want to learn to spin your own yarn, or try weaving, or experiment with dyeing. But every new craft feels like starting over. Different vocabulary. Different tools. Different communities that do not talk to each other.
It is not that you lack talent. You lack a path. One place where all of these crafts connect, where someone walks you through each step, and where you can ask questions when you get stuck.
Founder, SweetGeorgia Yarns & School of SweetGeorgia
Felicia started dyeing yarn at her dining room table in 2005. What began as a side project on Etsy turned into SweetGeorgia Yarns, one of the most respected hand-dyed yarn companies in North America. She published "Dyeing to Spin & Knit" in 2017 and founded the School of SweetGeorgia the same year.
Her teaching areas span spinning, weaving, dyeing, knitting, and colour design. She built this school because she saw that fiber arts are not separate silos. They are a connected continuum, and the best makers work across all of them.
The School now has 124 courses taught by 24+ practising artisans and expert instructors, covering everything from beginner rigid heddle weaving to advanced machine knitting to hand-dyeing with natural pigments.
One membership. Every craft. Every course. Every instructor. No limits.
24+ weaving courses covering everything from your first warp to complex twill structures. Learn to weave towels, scarves, blankets, and garments with confidence. Includes dedicated waffle weave, plaid, and tapestry courses.
30+ knitting courses from beginner techniques to advanced colourwork. Plus a growing machine knitting library covering circular sock machines, lace, hats, and stripes. Barb Barone leads the machine knitting track.
24+ spinning courses covering fibre prep, wheel spinning, drop spindle techniques, and plying. Learn to create exactly the yarn you want for your next knitting or weaving project. From first twist to complex art yarns.
Join real-time interactive sessions where you can ask questions, get feedback from instructors, and craft alongside your community. Crafternoon Zoom meetups are the warm, casual hangout where makers share projects and encouragement.
Private forums, study groups, interest groups, and the new Circle community. This is not a passive comment section. Members share work-in-progress photos, troubleshoot problems together, and celebrate each other's finished pieces.
Felicia Lo built her reputation on colour. Courses in colour theory, dye techniques, and design principles help you move from following patterns to creating your own. Understand how colour behaves differently in yarn, woven fabric, and dyed fibre.
Three bonus resources designed specifically for multicraftual makers, to help you get more from every hour you spend at the loom, wheel, or needles.
These are just example free bonuses meant to increase conversion rates on your main offer. This has been the difference between getting a 1x breakeven for my clients and getting a 4x return.
A double-sided laminated reference card with yarn weight charts, needle and hook size conversions (US/UK/metric), common weaving draft symbols, fibre care instructions, and a colour mixing reference for dyers. Keep it pinned above your craft table or tucked in your project bag.
A 28-page printable planner built for people who knit AND weave AND spin. Includes project templates for each craft type, a yarn stash inventory tracker, seasonal project calendar, WIP tracker, and a "skills I want to learn" bucket list. Finally, a planner that matches how you actually work.
A visual guide to colour theory applied specifically to fiber arts. How colours interact differently in yarn vs. paint. How dyeing creates colour differently than mixing pigments. How to build harmonious palettes from your existing stash. Seasonal inspiration boards with yarn palette suggestions and real textile photographs.
Here's who built it, and why.
Full-Service Paid Growth for Founder-Led Brands
I run Facebook and Instagram ads for founder-led education businesses.
My clients are people like you: creators and educators who have built real audiences through years of hard work, great content, and word of mouth. They come to me when they are ready to pour fuel on what is already working.
I'm selective. The business has to genuinely help people, the customers have to love it, and I have to feel proud if someone found out I was behind the ads. School of SweetGeorgia checks every box.
Not hypothetical. Not from three years ago. These happened in the last few months.
Got a client onto the New York Times bestseller list. He had been chasing that goal on his own for over a decade. I built the campaign that finally got him there.
Generated nearly $1,000,000 in revenue through Facebook ads alone for a single client, in just 11 days. Same client, same product. Better strategy, better creative, better pages.
Ran a volunteer campaign for a live event. Sold out every seat at 3x ROAS. I did it for free because I believed in the event.
Launched ads in beginning of March 2026 and already grossed $26K in the last 30 days.
I don't charge if it's not profitable. That's not a tagline. It's been the deal for over eleven years.
I take a percentage of the growth I bring in, only after the math works. After ad spend. After your expenses. After my fee. If it's not profitable after everything is accounted for, where you make more than I do, I don't charge. That's why I only take on clients I'm confident I can deliver for. I never spend just to spend.
Facebook ads management is the core, but I also build the landing pages, create the ad visuals, and develop new bonuses designed to lift conversion rates on both the ads and the offer. Everything on this pitch page, the design, the copy, the bonus kit, is the kind of work I do for every client.
Every page, bonus, and creative asset I build is yours. Use it for organic traffic, email campaigns, wherever. No exclusivity clauses, no extra percentages. If something I made helps your audience through a channel I'm not running, that's a win.
This is one concept. I have dozens.
No pitch decks. No high-pressure calls.
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